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Let’s put the “customer” in customer experience!

Have you seen Acura’s commercial, The Test? It ends with the tagline: “When you don’t think of them as dummies, something amazing happens.”

Sadly, this is how many companies think of their customers – as dummies, as account numbers, or worse, not at all.

Putting the “customer” in the customer experience means that you’re thinking about the humans in front of you, listening to them, understanding them, designing the experience for them. And it’s a reminder that without customers, you have no business.

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