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Do your employees have a clear line of sight to your customers?

Do you know what having a “clear line of sight” means? And why it’s important?

Let’s start there…

In a nutshell, a “line of sight” is the straight line between you and your target. In this case, the target is the customer and the customer experience.

When employees have a clear line of sight, they…

  • know how they contribute to the customer experience
  • know what it means to deliver a great customer experience, and 
  • they have the tools and training – and are empowered – to do so

Don’t know how to ensure they have that clear line of sight? In today’s post for InsideCXM, I offer up six tools to help you provide clarity. Please take a look and give me your thoughts. Would you add anything else?

Note: The views expressed in this post for are mine and do not necessarily represent the views of SDL/