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Customer Understanding: Why Is It The Cornerstone of Customer-Centricity?

Customer Understanding: Why Is It The Cornerstone of Customer-Centricity?

Almost three years ago to the date, I wrote a post titled, Customer Understanding: The Cornerstone of Customer-Centricity. I’ve been speaking about it much longer than that because it’s an important concept to understand and to execute on if you want to be...

CUSTOMER UNDERSTANDING

CUSTOMER UNDERSTANDING Buy It Now! Available in paperback and Kindle formats! Contact me for bulk orders! I could’ve written the whole book about journey mapping, but there’s so much more to building a customer-centric business than journey mapping....
All I Want For Christmas Is… Customer Understanding

All I Want For Christmas Is… Customer Understanding

That’s not too much to ask from Santa, is it?! Well, good thing he has a little helper elf to set you on the path to achieving customer understanding. I wrote this book called Customer Understanding: Three Ways to Put the “Customer” in Customer...