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Employee and Customer Winbacks Done Right: How to Bring Back and Keep Them This Time

Employee and Customer Winbacks Done Right: How to Bring Back and Keep Them This Time

I originally wrote today’s post for MarTech. It appeared on their site on December 4, 2025. Most organizations talk a good game about loyalty but miss the moment of truth: what happens when someone walks away. Whether it’s a customer canceling a contract or a valued...
Customer Immersion Program: What It Is – And Why Your Company Needs One

Customer Immersion Program: What It Is – And Why Your Company Needs One

I originally wrote today’s post for MarTech. It appeared on their site on August 1, 2025. In far too many organizations, decisions are made in boardrooms, far removed from the reality of the customer. Metrics are dissected. Dashboards are studied. Yet somehow,...