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Voice of the Customer: The Foundation of a Connected Experience

Voice of the Customer: The Foundation of a Connected Experience

When you’re bringing customer feedback and other customer data from across the organization together to get that holistic view of the customer’s journey and then using that to not only design and deliver a seamless omnichannel experience but also to orchestrate journeys, you’ve reached a high level of VOC maturity. To that every brand should say, “#Goals!”

Find out more in this week’s article!

KeyBank’s Path to Journey Orchestration – Part 2

KeyBank’s Path to Journey Orchestration – Part 2

In this week’s post, Ben Motteram (aka CXpert) shares his interview with Jon Briggs of KeyBank and Tim Attinger of OvationCXM, where they talk about KeyBank’s path to implementing (quite successfully!) their journey orchestration strategy. This is part two of a two-part series.

KeyBank’s Path to Journey Orchestration – Part 2

KeyBank’s Path to Orchestrating Customer Journeys – Part 1

In this week’s post, Ben Motteram (aka CXpert) shares his interview with Jon Briggs of KeyBank and Tim Attinger of OvationCXM, where they talk about KeyBank’s path to implementing (quite successfully!) their journey orchestration strategy. This is part one of a two-part series.

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