A customer experience audit can take one of two formats or meanings. In this post, I talk about one of those two: the audit of the structure and strategy you have in place to deliver the experience your customers are having – or desire to have.
In this week’s guest post, my good friend Sarah Simon shares her career experience as she’s transitioned from one parallel yet related professional camp to another… and the distrust and misunderstanding between and among each of those camps. Definitely a must-read article!
Journey mapping is the most critical and pivotal component in any customer experience transformation. An in-depth understanding of the experience today—what’s going well and what isn’t—is the only way to really drive change going forward.
This week, I’m continuing my series about lessons and takeaways from the crisis we are living through right now. In today’s article, I focus on culture and how it’s the foundation of the business. It’s not changed or reduced because of financial hardship and economic downturns.
Today I’m pleased to share a guest post by Eric Melchor with ElevateMyCX. He writes about a few ideas to elevate your customer experience strategy.
Over the last few weeks, I’ve been writing about lessons and takeaways from the current crisis. This week, I’m channeling a post I wrote years ago called Do We Care About Brands?, which I shared recently again on social media. After re-reading that, it had me asking, “What about brands? Do they really care about us?”
Today’s post is a collaboration by this great team: Ingrid Lindberg and Annette Franz,CCXP, with insights from three other amazing CX leaders who’ve lived through previous crises and share their experiences!
Today I’m pleased to share another guest post by Paul Laughlin of Customer Insight Leader. This post originally appeared on his blog earlier this year. Paul and I had a great conversation about this very topic – how to be productive when working from home – when I joined him on his Customer Insight Leaders Podcast earlier this month, too.
In today’s post, I share another lesson that brands are learning or should be learning about during this crisis: that if the customer is at the heart of your business, that if you’ve designed and are living a customer-centric culture, today’s customer experience should be no different to execute on than last year’s experience was.
Today I share another guest post from Lexie Lu. In this post, she writes about eight ways to improve your business practices and keep customers happy during this (and any) crisis.