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Tips to Activate Your Customer Personas
Simply developing personas is not enough. I can cite all the persona benefits I can think of, but you’ve got to use them. How can you socialize and operationalize personas?
CX Journey™ Musings: Nothing Changes If Nothing Changes
Transforming your business to one that puts the customer at the center of all it does is a lot of work. A lot of hard work. But it’s doable. Don’t be discouraged! But you do have to do the work. Nothing changes if nothing changes.
Change Management and the 20/60/20 Rule
I’ve written about change several times over the years, especially last year. After all, customer experience management really is (all about) change management. Change is hard; well, it can be. But it’s especially hard when not everyone sees or agrees with your change vision. Today I write about using the 20/60/20 Rule to consider how you’ll influence and/or involve employees in the change process.
Visionary Companies: One Part Vision, Many Parts Alignment
Whether you’re a visionary company or not, executive alignment – and staff alignment – are critical to driving change, making change, and achieving outcomes.
7 Ways to Keep the Customer Top of Mind
How do you keep the customer top of mind when everybody is working remotely right now?” This was the question that Ben Motteram and I tackled on one of our recent calls. We came up with seven ways to do just that.
Finding Your Who
Simon Sinek popularized the concept of finding your Why, but Seth Godin talks about finding your Who. Be sure to watch the video in this post to get his thoughts on this topic.
Building the Business Case: No Pain, No Gain
One of the most-commonly requested needs - often as a result of CEO/executive asks - is to build the business case for the business to focus on the customer experience. (It's painful just to write that without thinking about this open letter to CEOs, excerpted from my...
CX Journey™ Musings: Which Comes First, Expectations or Performance?
Which comes first – expectations or performance? A funny thing happened as I started writing this blog 10 years ago. In one of my earliest posts, Are You Delivering on Your Brand Promise, I cited an equation that I believe answers the question posed in the title. But then I got pushback…
CX Journey™ Musings: Ride for the Brand
What is a brand? And what does it mean to ride for the brand? As an employee, are you riding for the brand? Or just for the paycheck?
CX Journey™ Musings: Are You Sales-Centric or Customer-Centric?
Is your company sales-centric or customer-centric? What’s the difference? What does a sales-centric organization look like?