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The Wrong Questions CX Keeps Asking – and How to Fix What’s Actually Broken

The Wrong Questions CX Keeps Asking – and How to Fix What’s Actually Broken

I originally wrote today’s post for MarTech. It appeared on their site on January 28, 2026. Customer Experience teams aren’t failing because they lack passion, tools, or data. They’re failing because, when improvement stalls, they ask the wrong questions. OK,...