by Annette Franz | May 5, 2020 | advertising, customer experience, empathy, marketing, Uncategorized
Over the last few weeks, I’ve been writing about lessons and takeaways from the current crisis. This week, I’m channeling a post I wrote years ago called Do We Care About Brands?, which I shared again recently on social media. After re-reading that, it had...
by Annette Franz | Oct 23, 2019 | advertising, communications, customer experience, marketing, social media, Uncategorized
Today I’m pleased to share another guest post by Lexie Lu of Design Roast. Videos become more popular each year, so you need a strong marketing campaign that includes this media type. However, if they don’t improve the customer experience (CX) in some way, then...
by Annette Franz | Jun 16, 2015 | acquisition, advertising, customer experience, customer retention, marketing
When the going gets tough, does your company give up? Or does it get going? You’re a customer experience professional, right? Even if you’re not, I think you’ll appreciate this story/post. How much does the following scenario describe your company?...
by Annette Franz | Mar 3, 2015 | acquisition, advertising, customer experience, customer retention, marketing, value, voice of customer
Image courtesy of PixabayI have a few questions for you about your company: Are you focusing on acquisition or retention? Are you rebranding your image or are you reinventing the customer experience? What are your priorities?I recently wrote some posts...
by Annette Franz | Jan 16, 2015 | advertising, customer experience, word of mouth
Image courtesy of PixabayAre you delivering a great customer experience – or are you just relying on advertising to create awareness and sell your products? On the eve (sorta) of the biggest day of the year for the advertising industry (OK, for...
by Annette Franz | Jan 30, 2014 | advertising, brand, culture, customer experience, marketing
Do you know what great brands do? I first met Denise Lee Yohn in person when she spoke at the inaugural CXPA SoCal Local Networking Event in the fall of 2012. She spoke about good brands and great brands, and likened the difference between the two to the difference...
