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16 Conversation Starters to Bridge the Gap Between Marketing and CX

16 Conversation Starters to Bridge the Gap Between Marketing and CX

Marketing in the era of customer experience requires a shift in mindset from transactions to relationships. By placing the customer at the center of their strategies, businesses create memorable experiences that foster loyalty, advocacy, and sustainable growth. In an...

Thoughts on Benchmarking

This blog was originally published by me on 08/24/2010 at http://blog.allegiance.com/2010/08/benchmarking/My Facebook status today reads, “I’m hoping this morning’s travels will inspire another interesting blog post.” Right after I posted that, a thought popped into...