by Annette Franz | Jul 7, 2021 | brand, brand expectations, brand ownership, customer loyalty, employee expectations, employee experience, employee loyalty, loyalty, Uncategorized
What is a brand? And what does it mean to ride for the brand? Having grown up on a farm, I know brands and branding well. In farm and ranch life, a brand is an identifier for your livestock, a symbol imprinted on an animal’s skin/hide. (There are other forms...
by Annette Franz | Jun 26, 2012 | brand, brand insistence, brand ownership, brand preference, cult brand, customer experience, customer loyalty, evangelism, evangelists, ladder of mind, raving fans
I read an article yesterday on Business Insider about 16 Brands That Have Fanatical Cult Followings. I love this concept because, ultimately, I think every brand wants to achieve this status. Don’t you want to have raving fans? Evangelists of/for your brand?...
by Annette Franz | Jun 8, 2012 | brand ownership, culture, customer-centric culture, employee ownership, leadership
Image courtesy of PixabayI’m continuing to tackle the need for organizations to focus on employees and the employee experience because, as you know by now, they are critical to the organization’s ability to deliver a memorable customer experience and,...
