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The Wrong Questions CX Keeps Asking – and How to Fix What’s Actually Broken

The Wrong Questions CX Keeps Asking – and How to Fix What’s Actually Broken

I originally wrote today’s post for MarTech. It appeared on their site on January 28, 2026. Customer Experience teams aren’t failing because they lack passion, tools, or data. They’re failing because, when improvement stalls, they ask the wrong questions. OK,...
See One. Do One. Teach One. A Simple Model for Transformation Success

See One. Do One. Teach One. A Simple Model for Transformation Success

In business transformation work, whether it’s culture, employee experience, or customer experience, the most powerful shifts don’t happen because of a single program or a top-down mandate. They happen when people observe, practice, and pass on new ways of...