by Annette Franz | Sep 4, 2025 | communication, customer effort, customer expectations, customer experience, customer experience design, customer service, Uncategorized
Back in 2012, I wrote about how companies make it unnecessarily difficult for customers to cancel subscriptions and memberships. Fast-forward more than a decade, and sadly, little has changed – despite proposed new laws requiring brands to make it easy. (Like...
by Annette Franz | Mar 19, 2025 | board of directors, communication, core values, culture, culture change, employee experience, leadership, Uncategorized, workplace
Corporate culture has the power to drive innovation, employee engagement, and business success – but improving it is often one of the toughest challenges organizations face. Despite leaders acknowledging the importance of a strong culture, many efforts to change...
by Annette Franz | Apr 10, 2024 | artificial intelligence, communication, communications, customer experience, employee experience, technology, Uncategorized
I wrote today’s post for RingCentral; it covers the power of communication in the customer experience and includes how AI can redefine your communication strategy for better customer engagement. Communication is one of the most overlooked components of the customer...
by Annette Franz | Mar 22, 2023 | communication, communications, customer expectations, customer experience, customer journey, journey map, journey mapping, Uncategorized
A couple weeks ago, I shared a story on LinkedIn about an experience I’d had at a follow-up doctor appointment. Check out the post and add your thoughts, but in short, I waited an hour to see the doctor, at which point I popped my head out of the room I was in...
by Annette Franz | Mar 8, 2023 | collaboration, communication, culture, customer experience, employee experience, leadership, silos, Uncategorized
I originally wrote today’s post for Medallia. It appeared on their site on December 14, 2022. Fact: Your brand has connected customers. That shouldn’t be a surprise. These are customers who interact with your brand via your website, their mobile phones, your apps,...
by Annette Franz | Mar 1, 2023 | brand promise, communication, core values, culture, customer experience, customer-centric culture, employees, empower employees, frontline employees, journey mapping, personas, service blueprint, Uncategorized, vision, voice of customer
Back in 2014, I wrote a post about six tools to create a clear line of sight to your customers – for your employees. Almost 10 years later, I’m updating that and adding a couple more things. How do you ensure that your employees have a clear line of sight...
