by Annette Franz | Jun 29, 2012 | cult brand, culture, employee engagement, employee experience, employee ownership, raving fans
Image courtesy of PixabayOn Tuesday, I wrote about cult brands from the customer perspective.Today, my focus is on a view from the inside, from the employee perspective. What is the employee’s contribution or impact on creating a cult brand? (Given my recent...
by Annette Franz | Jun 26, 2012 | brand, brand insistence, brand ownership, brand preference, cult brand, customer experience, customer loyalty, evangelism, evangelists, ladder of mind, raving fans
I read an article yesterday on Business Insider about 16 Brands That Have Fanatical Cult Followings. I love this concept because, ultimately, I think every brand wants to achieve this status. Don’t you want to have raving fans? Evangelists of/for your brand?...
