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10 Ways to Create a Sustainable Business Model Your Customers Will Want to Support

10 Ways to Create a Sustainable Business Model Your Customers Will Want to Support

I’m pleased to share another guest post by Lexie Lu of Design Roast. More than 90% of sustainably marketed products have outpaced sales growth in their respective categories between 2013 and 2018. On average, these products grow 5.6 times faster than conventionally...
Is It Time to Audit Your Customer Experience Transformation?

Is It Time to Audit Your Customer Experience Transformation?

I originally wrote today’s post for Forbes. It appeared on the Forbes site on August 16, 2019. A customer experience transformation is a lot of work. There are a lot of pieces that must come together, i.e., a lot of foundational elements that must be in place,...