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Does Your Brand Downplay the Voice of the Customer?

Does Your Brand Downplay the Voice of the Customer?

For all the talk about customer-centricity, some businesses ironically downplay the actual voiceof the customer. They chase trends and make investments without fully considering how theseinitiatives will transform the customer experience. That’s how CCW starts...
Prioritize These Five Things to Drive Exceptional Customer Experiences

Prioritize These Five Things to Drive Exceptional Customer Experiences

I originally wrote today’s post for CX Network. It appeared on their site on March 8, 2023. In a world where products and services are becoming more and more commoditized, customer experience is the only true and sustainable differentiator. That means that...