by Annette Franz | Mar 1, 2023 | brand promise, communication, core values, culture, customer experience, customer-centric culture, employees, empower employees, frontline employees, journey mapping, personas, service blueprint, Uncategorized, vision, voice of customer
Back in 2014, I wrote a post about six tools to create a clear line of sight to your customers – for your employees. Almost 10 years later, I’m updating that and adding a couple more things. How do you ensure that your employees have a clear line of sight...
by Annette Franz | Feb 1, 2023 | culture, customer experience, customer-centric culture, employee experience, silos, Uncategorized
Last week, I spoke at the Furniture Marketing Group Symposium in Las Vegas. I talked about building a winning organization and fixing the experience from the inside-out. My focus was on deliberately designing a customer-centric culture, getting leaders committed and...
by Annette Franz | Dec 21, 2022 | culture, culture change, customer experience, customer-centric culture, employee experience, leadership, Uncategorized
It was a busy year of interviews and podcasts to spread the word about my new book, Built to Win: Designing a Customer-Centric Culture That Drives Value For Your Business. I wrote this book mostly for company executives and leaders (including Board members – yes,...
by Annette Franz | Dec 14, 2022 | culture, customer experience, customer-centric culture, employee experience, leadership, Uncategorized
It’s that time of the year again: time to reflect on what was, what is, and what’s to come. It seems that hot topics this past year were, not surprisingly (for a variety of reasons), employee experience and culture (among others). It could be because I...
by Annette Franz | Nov 16, 2022 | culture, customer understanding, customer-centric, customer-centric culture, employee experience, employee understanding, golden rule, governance, leadership, metrics, people-centric, platinum rule, Uncategorized
In last week’s post I shared that, in order to get your entire organization thinking differently, you’ve got to first know and embrace the principles and the practices of customer-centricity, and you’ve got to ensure that everyone remains aligned to achieve the...
by Annette Franz | Nov 9, 2022 | core values, culture, customer-centric, customer-centric culture, employee experience, leadership, people-centric, product design, Uncategorized
Customer-centricity is an often misused term, but it actually has a pretty straightforward definition: put the customer at the center of all the business does. (It does not mean that we will always say “Yes” to everything the customer asks for, nor does it...
