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Four Inputs of a Customer-Centric Culture Transformation

Four Inputs of a Customer-Centric Culture Transformation

I originally wrote today’s post for Shep Hyken’s blog. It appeared on his site on May 29, 2020. There’s a lot of talk about customer-centricity and customer-centric organizations, but what does that really mean? Sadly, many people think that it’s all about...
10 Ways to Create a Sustainable Business Model Your Customers Will Want to Support

10 Ways to Create a Sustainable Business Model Your Customers Will Want to Support

I’m pleased to share another guest post by Lexie Lu of Design Roast. More than 90% of sustainably marketed products have outpaced sales growth in their respective categories between 2013 and 2018. On average, these products grow 5.6 times faster than conventionally...