by Annette Franz | Nov 20, 2019 | customer experience, customer service, journey mapping
Understanding the difference between customer experience and customer service will save you money in your contact center! There’s a quote (which I may have evolved over the years) from Chris Zane, founder of Zane’s Cycles, that goes like this: “Customer service is...
by Annette Franz | Nov 13, 2019 | customer experience, customer experience design, customer focus, customer understanding, customer-centric, employee experience, innovation, Uncategorized
It’s not your father’s Comcast. It’s now your Comcast, the Comcast of the future. I was invited to participate in Comcast’s CX Innovation Day on Monday, November 4. The event’s purpose was to put a spotlight on CX innovation. It included...
by Annette Franz | Oct 23, 2019 | advertising, communications, customer experience, marketing, social media, Uncategorized
Today I’m pleased to share another guest post by Lexie Lu of Design Roast. Videos become more popular each year, so you need a strong marketing campaign that includes this media type. However, if they don’t improve the customer experience (CX) in some way, then...
by Annette Franz | Oct 10, 2019 | customer experience, customer satisfaction, customer understanding, Uncategorized
Today I’m pleased to share a guest post by Linda Taylor of MattsenKumar. A Temkin Group study revealed “businesses can double their revenue within three years by investing in customer experience,” and another study by PWC reveals “86% of customers are willing to...
by Annette Franz | Oct 2, 2019 | customer experience, customer understanding, customer-centric, customer-centric culture, employee experience, employee-centric, employees, people-centric, Uncategorized
My new book is ultimately about how to develop a customer-centric culture by bringing the customer and her voice into the organization. I was honored to recently join Shep Hyken on his Amazing Business Radio podcast to talk about my book. It was my third time on the...
by Annette Franz | Sep 25, 2019 | customer experience, customer relationships, Forbes
I originally wrote today’s post for Forbes. It appeared on Forbes on March 5, 2019. “Customers are connected.” “Customers are more-informed than ever.” “Customers trust each other more than brands.” “Customers have the...
