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KeyBank’s Path to Journey Orchestration – Part 2

KeyBank’s Path to Journey Orchestration – Part 2

Today’s post is the second in a two-part series by Ben Motteram, customer experience strategist and founder of consulting firm CXpert. (If you missed the first part, here’s the link.) I share this series because it covers a hot topic in customer experience...
Buyer Journeys vs. Customer Journeys: Bridging The Gap

Buyer Journeys vs. Customer Journeys: Bridging The Gap

This is the first of a two-part series on the various journeys we attribute to different constituents of our businesses. What are they? How do they differ? Why is it important to differentiate? And who needs to be involved and engaged when? That and more can be found...