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16 Conversation Starters to Bridge the Gap Between Marketing and CX

16 Conversation Starters to Bridge the Gap Between Marketing and CX

Marketing in the era of customer experience requires a shift in mindset from transactions to relationships. By placing the customer at the center of their strategies, businesses create memorable experiences that foster loyalty, advocacy, and sustainable growth. In an...
Punk CX Says, "Not All Friction Is Bad"

Punk CX Says, "Not All Friction Is Bad"

Today I’m pleased to share a guest post by Adrian Swinscoe. I believe that the customer experience (CX) space is becoming like prog rock in the 1970s, i.e., overly technical, too elaborate and complicated, inwardly focused, a little exclusive, and in danger of...