by Annette Franz | Jul 7, 2021 | brand, brand expectations, brand ownership, customer loyalty, employee expectations, employee experience, employee loyalty, loyalty, Uncategorized
What is a brand? And what does it mean to ride for the brand? Having grown up on a farm, I know brands and branding well. In farm and ranch life, a brand is an identifier for your livestock, a symbol imprinted on an animal’s skin/hide. (There are other forms...
by Annette Franz | Sep 9, 2020 | customer experience, customer loyalty, customer retention, loyalty, marketing, Uncategorized
Just before the pandemic hit, I was invited to speak – and to moderate a fireside chat – at a major global event. Sadly, the event was canceled, but I had spent a bit of time with the event organizer and the panelists, wading through topics and questions...
by Annette Franz | Jul 11, 2019 | customer expectations, customer experience, customer experience design, customer experience journey, customer feedback, customer focus, customer loyalty, customer retention, customer satisfaction, customer-centric, Uncategorized
Today I’m pleased to share a guest post by Adrian Swinscoe. I believe that the customer experience (CX) space is becoming like prog rock in the 1970s, i.e., overly technical, too elaborate and complicated, inwardly focused, a little exclusive, and in danger of...
by Annette Franz | May 8, 2019 | customer experience, customer loyalty, employee experience, employee loyalty, growth, leadership, loyalty, profitability, service profit chain
I originally wrote today’s post for CallidusCloud. It appeared on their blog on July 12, 2018. When companies focus on people, their people – employees first, then customers – the numbers will come. This is a tough concept for a lot of executives to...
by Annette Franz | Mar 5, 2019 | customer experience, customer loyalty, loyalty, raving fans
Image courtesy of Pixabay The ultimate fan is an immortal fan! This past weekend, I attended the Good is the New Cool event in Los Angeles, an event that is based on the book by the same name. It was such an inspirational event with a lot of great speakers sharing...
by Annette Franz | May 9, 2018 | acquisition, customer experience, customer loyalty, customer retention, loyalty
Image courtesy of QuadientWhere does your company put a greater focus, on acquiring new customers or on retaining existing customers?It seems there ought to be a balance, or a shift in balance, no? The old debate stands: should companies focus on customer acquisition...
