by Annette Franz | Apr 9, 2025 | customer engagement, customer expectations, customer experience, customer experience design, customer loyalty, customer relationships, Uncategorized
I originally wrote today’s post for MarTech. It appeared on their site on January 29, 2025. In today’s business environment, not all customers are created equal – nor should they be treated as such. While every customer contributes to a brand’s success in some...
by Annette Franz | Sep 25, 2019 | customer experience, customer relationships, Forbes
I originally wrote today’s post for Forbes. It appeared on Forbes on March 5, 2019. “Customers are connected.” “Customers are more-informed than ever.” “Customers trust each other more than brands.” “Customers have the...
by Annette Franz | Aug 3, 2017 | customer expectations, customer experience, customer relationships, employee expectations, employee relationships
Image courtesy of Pixabay Expectation = frustration? I recently saw an article with an image that included a quote from Antonio Banderas: Expectation is the mother of all frustration. Honestly, this is true in life, in all relationships. Think about it for a second:...
