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Let’s Talk About Putting the “Customer” in Customer Experience

Let’s Talk About Putting the “Customer” in Customer Experience

One of my proudest accomplishments of 2019 (or ever) is writing and publishing my first book, Customer Understanding: Three Ways to Put the “Customer” in Customer Experience (and at the Heart of Your Business). It was something I’d been wanting to do...
Punk CX Says, "Not All Friction Is Bad"

Punk CX Says, "Not All Friction Is Bad"

Today I’m pleased to share a guest post by Adrian Swinscoe. I believe that the customer experience (CX) space is becoming like prog rock in the 1970s, i.e., overly technical, too elaborate and complicated, inwardly focused, a little exclusive, and in danger of...