by Annette Franz | Oct 28, 2020 | customer experience, customer understanding, employee experience, journey map, journey mapping, Uncategorized, understanding
The first step in my six-step journey mapping process is Plan. This step includes all the prep work to get ready for your journey mapping workshop, including: identifying the personas for which you’ll map; the objectives, scope, outcomes, and success metrics of the...
by Annette Franz | Oct 7, 2020 | brand, customer experience, customer understanding, data, employee experience, innovation, insights, Uncategorized
I originally published today’s post on Forbes. It appeared on their site on April 27, 2020. Is it time for a brand refresh? I know that’s probably not top of mind for you at this very moment, given the current crisis facing the world, but maybe it should be. Business...
by Annette Franz | Aug 5, 2020 | customer experience, customer understanding, CX vision, Uncategorized
I originally wrote today’s post for the CXPA. It appeared on the CXPA site on April 15, 2020, as part of a series on CX as a Strategy for Resilience. Be sure to check out the entire series. Emotions play a huge role in the overall customer experience. Many would...
by Annette Franz | May 7, 2020 | customer experience, customer understanding, listening, metrics, Net Promoter Score, online reviews, Uncategorized
Today I’m pleased to share a guest post by Eric Melchor with ElevateMyCX. When most of us think of plagues or epidemics we think of victims who break out with red spots all over their bodies or egg-sized buboes that ooze pus and blood. But think about the...
by Annette Franz | Apr 21, 2020 | culture, customer effort, customer expectations, customer experience, customer experience design, customer experience journey, customer understanding, customer-centric culture, employee engagement, employee experience, Uncategorized
I mentioned over the last couple of weeks that there are some important takeaways from the current crisis. Here’s another takeaway. There’s a little bit of irony in the title of today’s post. Why do we have to make sure the customer experience is...
by Annette Franz | Jan 22, 2020 | customer experience, customer experience design, customer understanding, digital, Uncategorized
You keep reading and writing and saying “digital transformation.” Do you know what that means? In September 2019, I did a keynote titled “Marketing in the Era of Customer Experience” for an American Marketing Association (AMA) event. In that...
