by Annette Franz | Feb 8, 2023 | culture, customer experience, empathy, empathy map, employee experience, metrics, Uncategorized
Back at the end of January I spoke at the Furniture Marketing Group Symposium in Las Vegas. I talked about building a winning organization and fixing the experience from the inside-out. My focus was on deliberately designing a customer-centric culture, getting leaders...
by Annette Franz | May 5, 2021 | customer experience, customer experience design, customer experience journey, empathy, empathy map, journey map, journey mapping, Uncategorized
Back in 2019, I shared an excerpt from my book, Customer Understanding: Three Ways to Put the “Customer” in Customer Experience (and at the Heart of Your Business, that outlines the various types of maps that you may encounter or use in your work to...
by Annette Franz | Sep 17, 2015 | customer experience, empathy, empathy map
Image courtesy of InMomentToday I’m pleased to share a guest post by Brooke Cade of InMoment.With social media taking over, it is no surprise to see more companies turning toward these digital platforms to connect with customers. Today, successful businesses are...
