by Annette Franz | Jun 29, 2012 | cult brand, culture, employee engagement, employee experience, employee ownership, raving fans
Image courtesy of PixabayOn Tuesday, I wrote about cult brands from the customer perspective.Today, my focus is on a view from the inside, from the employee perspective. What is the employee’s contribution or impact on creating a cult brand? (Given my recent...
by Annette Franz | Jun 8, 2012 | brand ownership, culture, customer-centric culture, employee ownership, leadership
Image courtesy of PixabayI’m continuing to tackle the need for organizations to focus on employees and the employee experience because, as you know by now, they are critical to the organization’s ability to deliver a memorable customer experience and,...
