by Annette Franz | Jun 26, 2012 | brand, brand insistence, brand ownership, brand preference, cult brand, customer experience, customer loyalty, evangelism, evangelists, ladder of mind, raving fans
I read an article yesterday on Business Insider about 16 Brands That Have Fanatical Cult Followings. I love this concept because, ultimately, I think every brand wants to achieve this status. Don’t you want to have raving fans? Evangelists of/for your brand?...
