by Annette Franz | May 19, 2021 | co-creation, design thinking, ideation, journey map, journey mapping, Uncategorized
I’ve been know to say, “You can’t transform something you don’t understand.” You don’t want to change things that are working well or that create value for your customers. So know the current state and what to fix and what to maintain before...
by Annette Franz | Dec 1, 2015 | customer experience, ideation, innovation, outcomes
Image courtesy of PixabayAre you asking your customers the right questions?We all know the Henry Ford quote that goes like this:If I had asked people what they wanted, they would have said faster horses. (It’s fair to note that some don’t believe he...
