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Marketing Teams: Here’s How To Best Use Customer Journey Maps

Marketing Teams: Here’s How To Best Use Customer Journey Maps

I originally published today’s post for Oracle CX. It appeared on their site on October 7, 2019. I’ve been known to say that you can’t transform something you don’t understand. If you don’t know and, more importantly, understand what the current state of the...
Hot Topics for #CX Professionals in 2019 (and Beyond)

Hot Topics for #CX Professionals in 2019 (and Beyond)

I started the CX Journey™ blog in 2011, with a nervous twitch and an intense curiosity about who on earth would ever read what I write?! I’m thankful for you, my readers, this year and every year, as your curiosity and continued readership has kept my writing...