by Annette Franz | Sep 20, 2023 | customer experience, customer experience design, customer experience journey, customer journey, journey mapping, journey orchestration, Uncategorized
Today’s post is the second in a two-part series by Ben Motteram, customer experience strategist and founder of consulting firm CXpert. (If you missed the first part, here’s the link.) I share this series because it covers a hot topic in customer experience...
by Annette Franz | Sep 13, 2023 | customer experience, customer experience design, customer journey, journey map, journey mapping, journey orchestration, Uncategorized
Today’s post is the first in a two-part series by Ben Motteram, customer experience strategist and founder of consulting firm CXpert. I share this post because it covers a hot topic in customer experience circles today: journey orchestration. Ben recently had a...
by Annette Franz | Apr 26, 2023 | customer experience, customer experience design, customer experience journey, customer journey, journey orchestration, marketing, Uncategorized
I originally wrote today’s post for Concentrix. It recently appeared on their site. The customer experience never sits still. Just as customer tastes and preferences change, CX is always evolving. According to Adobe’s 2023 Digital Trends Experience Index,...
