by Annette Franz | Feb 10, 2015 | acquisition, customer experience, customer retention, price
Image courtesy of PixabayIs your customer acquisition (and retention) strategy based on discount pricing? How’s that working for you? Discounts might be working well to bring customers in the door, but do they stay after they’re in? Can you keep those that...
by Annette Franz | Jan 29, 2015 | customer experience, marketing, price, value
Have you ever wondered why customers say they buy your products based on price – and then, in the end, they also stop buying because of price?What’s that phenomenon all about?In a nutshell, the answer lies in the value received (a) for the price paid and...
