by Annette Franz | Mar 26, 2013 | apostle model, customer experience, customer satisfaction, metrics, segments
I started my CEM Toolbox series back in January and haven’t kept up with it at all. There have just been so many great things to write about since then. I’ll strive to get back to it, and if you have any suggestions for the Toolbox, I’m all ears!Last...
by Annette Franz | Feb 24, 2012 | customer experience, customer loyalty, customer satisfaction, profitability, segments
On Tuesday, I took a look at the Apostle Model, which segments customers by their ratings to two survey questions: overall satisfaction and likelihood to repurchase. Today I look at another approach to segmenting customers in a meaningful way that was presented...
