by Annette Franz | Oct 23, 2019 | advertising, communications, customer experience, marketing, social media, Uncategorized
Today I’m pleased to share another guest post by Lexie Lu of Design Roast. Videos become more popular each year, so you need a strong marketing campaign that includes this media type. However, if they don’t improve the customer experience (CX) in some way, then...
by Annette Franz | Jan 24, 2014 | customer service, social customer service, social media
Image courtesy of PixabayHave you been looking for an instruction manual that guides you through the trials and tribulations of implementing a social customer service strategy? Look no further. Have I got a great book for you to read! I just finished Delivering...
by Annette Franz | Sep 10, 2013 | acquisition, CCO, chief customer officer, customer experience, customer retention, customer service, digital, social media
What happens when companies spend huge sums of (marketing) dollars on customer acquisition when they can’t even keep the customers they have because their products, services, and experience stink?I don’t know (OK, I do know), but I think Pizza Hut UK is...
by Annette Franz | May 9, 2013 | brand, customer experience, social media
Today I am pleased to present a guest post by Debbie Allen. Business owners are forced to take notice of things that affect their sales. Whether the impact is positive or negative, evaluating the impact allows a business person to understand how to help keep the...
by Annette Franz | Apr 18, 2013 | customer service, social media
Today I’m pleased to present a guest post by Chris Martin.As a business owner, you recognize the importance of good customer service. So you provide options for your buyers, offer as many amenities as possible, and get to know what your customers want and need...
by Annette Franz | Feb 12, 2013 | contact center, crm, customer service, social media
Today I’m pleased to present a guest post by Erica Bell. The customer experience is what keeps customers coming back. While customer service, products, and brand reputation all influence a consumer’s decision, these are only part of what turns a first-time buyer...
