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Marketing Teams: Here’s How To Best Use Customer Journey Maps

Marketing Teams: Here’s How To Best Use Customer Journey Maps

I originally published today’s post for Oracle CX. It appeared on their site on October 7, 2019. I’ve been known to say that you can’t transform something you don’t understand. If you don’t know and, more importantly, understand what the current state of the...

Top 5 Blog Posts for January 2012

I’ve listed below my top five blog posts for the month of January based on views and tweets. Thank you so much for taking the time to stop by, read what I write, and share with your friends and followers.1. Key Components of a VOC Initiative – Links to...

Key Components of a CX Framework – Links to 5-Part Series

In case you missed my five-part series on the “Key Components of a CX Framework” and are looking for the links, here they are: Part 1: Set the Stage: create awareness and get buy-in, not only from the top but from across the organization Part 2: Define...