by Annette Franz | Dec 23, 2020 | core values, customer experience, trust, Uncategorized
How do you define customer trust? How do your customers define trust as it relates to your brand? I’ve written about trust a lot – oftentimes with regard to the employee experience and your culture. Occasionally I’ve written about trust and the...
by Annette Franz | Aug 12, 2020 | customer experience, influencer, marketing, trust, Uncategorized
I’m pleased to share another guest post by Lexie Lu of Design Roast. Influencers help people better understand the product you’re selling. The customer sees videos and photos or gets tips on how to use the item before purchasing it. This information provides a...
by Annette Franz | Sep 9, 2014 | employee engagement, employee experience, leadership, trust
Image courtesy of PixabayHow is low trust impacting your organization? Your business results? I’ve written about trust at least a dozen times in the past. In response to my recent post, A Culture of Distrust, Richard Fagerlin reached out to me about his book...
by Annette Franz | Jul 22, 2014 | brand promise, customer experience, guarantee, trust
Image courtesy of PixabayShould companies offer guarantees for their products and services? Or is the better question, why don’t they?I saw a commercial the other day where the company offered a money-back guarantee for its product. That got me thinking, as...
by Annette Franz | May 13, 2014 | culture, employee engagement, employee experience, leadership, trust
Image courtesy of PixabayWhat does a culture of distrust look like?I’ve written a lot about trust in my blog over the last several years, much of it devoted to how it relates to the customer experience and customer relationships; there have been a few posts...
by Annette Franz | Jan 21, 2014 | brand expectations, customer experience, trust
Image courtesy of PixabayI originally wrote this post for Shep Hyken’s blog on December 13, 2013. I’ve made some updates to the original.It was Mark Twain who said, “Action speaks louder than words but not nearly as often.” This has become my favorite...
