by Annette Franz | Feb 2, 2022 | common sense, leadership, servant leadership, trust, Uncategorized
The title of this blog post is the title of one of the last chapters in Randy Conley’s and Ken Blanchard’s new book, published this week and available on Amazon: Simple Truths of Leadership: 52 Ways to Be a Servant Leader and Build Trust. It summarizes...
by Annette Franz | Jun 2, 2021 | culture, customer experience, customer-centric culture, trust, Uncategorized
The topics of customer trust and customer confidence have come up in conversations a few times recently, especially as it relates to pandemic and post-pandemic actions by several companies. More on that in a moment. To start with, I thought I’d take a closer...
by Annette Franz | Dec 23, 2020 | core values, customer experience, trust, Uncategorized
How do you define customer trust? How do your customers define trust as it relates to your brand? I’ve written about trust a lot – oftentimes with regard to the employee experience and your culture. Occasionally I’ve written about trust and the...
by Annette Franz | Aug 12, 2020 | customer experience, influencer, marketing, trust, Uncategorized
I’m pleased to share another guest post by Lexie Lu of Design Roast. Influencers help people better understand the product you’re selling. The customer sees videos and photos or gets tips on how to use the item before purchasing it. This information provides a...
by Annette Franz | Sep 9, 2014 | employee engagement, employee experience, leadership, trust
Image courtesy of PixabayHow is low trust impacting your organization? Your business results? I’ve written about trust at least a dozen times in the past. In response to my recent post, A Culture of Distrust, Richard Fagerlin reached out to me about his book...
by Annette Franz | Jul 22, 2014 | brand promise, customer experience, guarantee, trust
Image courtesy of PixabayShould companies offer guarantees for their products and services? Or is the better question, why don’t they?I saw a commercial the other day where the company offered a money-back guarantee for its product. That got me thinking, as...
