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Employee Understanding for a  Better Employee Experience

Employee Understanding for a Better Employee Experience

In last week’s post, I considered whether or not leaders make the connection between the employee experience and the customer experience. I mentioned that… Without employees, who’s going to build the products, sell the products, service the products,...
11 Tips to Ensure You Achieve ROI from Your VoC Program

11 Tips to Ensure You Achieve ROI from Your VoC Program

I originally wrote today’s post for Eptica. It appeared on their blog on June 13, 2019. Problem Statement: Brands have been running Voice of the Customer programs for years, but customer experience has generally not improved. How can brands make sure that their...
All I Want For Christmas Is… Customer Understanding

All I Want For Christmas Is… Customer Understanding

That’s not too much to ask from Santa, is it?! Well, good thing he has a little helper elf to set you on the path to achieving customer understanding. I wrote this book called Customer Understanding: Three Ways to Put the “Customer” in Customer...