by Annette Franz | Jan 16, 2015 | advertising, customer experience, word of mouth
Image courtesy of PixabayAre you delivering a great customer experience – or are you just relying on advertising to create awareness and sell your products? On the eve (sorta) of the biggest day of the year for the advertising industry (OK, for...
by Annette Franz | Mar 1, 2013 | customer experience, recommendations, referrals, word of mouth
How do you treat customers that came in through referrals? There’s all this talk about word of mouth, referrals, recommendations, promoters … to-may-toes, to-mah-toes. But have you ever given much thought to how important that referral really is, like at...
by Annette Franz | Sep 27, 2012 | customer experience, opportunity, samples, voice of customer, word of mouth
Are there any products or services that will benefit your customers that you know your business should be offering? What are your missed opportunities, and what do those mean for the customer experience? This summer, a good friend of mine recommended that I try...
