by Annette Franz | Aug 26, 2020 | business, business outcomes, corporate social responsibility, customer experience, employee experience, purpose, shareholder, stakeholder, Uncategorized
Stakeholderism. Shareholderism. Two words we don’t talk about much in the CX world – at least not in the “-ism” format. I’ll come back to these concepts in a moment, as they are closely linked to what I’m writing about today. Last...
by Annette Franz | Jun 17, 2020 | business, corporate social responsibility, culture, customer experience, customer-centric culture, Uncategorized
I’m pleased to share another guest post by Lexie Lu of Design Roast. More than 90% of sustainably marketed products have outpaced sales growth in their respective categories between 2013 and 2018. On average, these products grow 5.6 times faster than conventionally...
by Annette Franz | Nov 4, 2014 | brand, brand experience, corporate social responsibility, customer experience
Image courtesy of Pixabay Do customers really care about brands? A couple weeks ago, SDL shared a post of theirs that included 25 facts about customer experience, including a variation of this one: Most people worldwide would not care if more than 73% of brands...
