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CX Journey™ Musings: The New Purpose of a Business – One Year Later

CX Journey™ Musings: The New Purpose of a Business – One Year Later

Stakeholderism. Shareholderism. Two words we don’t talk about much in the CX world – at least not in the “-ism” format. I’ll come back to these concepts in a moment, as they are closely linked to what I’m writing about today. Last...
10 Ways to Create a Sustainable Business Model Your Customers Will Want to Support

10 Ways to Create a Sustainable Business Model Your Customers Will Want to Support

I’m pleased to share another guest post by Lexie Lu of Design Roast. More than 90% of sustainably marketed products have outpaced sales growth in their respective categories between 2013 and 2018. On average, these products grow 5.6 times faster than conventionally...