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Five (of Ten) Foundational Principles of a Customer-Centric Organization

Five (of Ten) Foundational Principles of a Customer-Centric Organization

Customer-centricity is an often misused term, but it actually has a pretty straightforward definition: put the customer at the center of all the business does. (It does not mean that we will always say “Yes” to everything the customer asks for, nor does it...
Leaders: Are You In Love With Your Own Ideas?

Leaders: Are You In Love With Your Own Ideas?

I originally published today’s post on Forbes. It appeared on their site on May 2, 2022. I recently came across an article in the Wall Street Journal about David Novak, the former CEO of Yum Brands. In the article, he talks about his epic fail: Crystal Pepsi, the...