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Does Your Brand Downplay the Voice of the Customer?

Does Your Brand Downplay the Voice of the Customer?

For all the talk about customer-centricity, some businesses ironically downplay the actual voiceof the customer. They chase trends and make investments without fully considering how theseinitiatives will transform the customer experience. That’s how CCW starts...
Eight Tools To Give Employees A Clear Line Of Sight to The Customer

Eight Tools To Give Employees A Clear Line Of Sight to The Customer

Back in 2014, I wrote a post about six tools to create a clear line of sight to your customers – for your employees. Almost 10 years later, I’m updating that and adding a couple more things. How do you ensure that your employees have a clear line of sight...