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11 Tips to Ensure You Achieve ROI from Your VoC Program

11 Tips to Ensure You Achieve ROI from Your VoC Program

I originally wrote today’s post for Eptica. It appeared on their blog on June 13, 2019. Problem Statement: Brands have been running Voice of the Customer programs for years, but customer experience has generally not improved. How can brands make sure that their...
CX Journey™ Musings: In the Name of Humanity…

CX Journey™ Musings: In the Name of Humanity…

As a customer experience professional, you focus a lot on the customer. You put the customer on a pedestal. You put the customer front and center. And rightly so; without customers, you have no business. But you have to remember this: in order to deliberately design a...
Punk CX Says, "Not All Friction Is Bad"

Punk CX Says, "Not All Friction Is Bad"

Today I’m pleased to share a guest post by Adrian Swinscoe. I believe that the customer experience (CX) space is becoming like prog rock in the 1970s, i.e., overly technical, too elaborate and complicated, inwardly focused, a little exclusive, and in danger of...