by Annette Franz | Oct 18, 2017 | brand promise, communication, customer experience, employee experience, personas, training, understanding, values, vision
Image courtesy of PixabayI originally wrote today’s post for CallidusCloudCX. It was published on their blog on April 24, 2017. When you think of the phrase “inside out” relative to the customer experience, you probably cringe. This is not a...
by Annette Franz | Jul 11, 2017 | brand promise, customer-centric culture, CX vision, employee experience, guiding principles, leadership, purpose, values, vision
Image courtesy of PixabayDo you know the difference? There’s a bit of an alphabet soup going on when we talk about some of the statements that an organization must have in place to get all employees marching to the same beat. You need a mission statement, vision...
by Annette Franz | Apr 5, 2017 | brand promise, customer experience, employee experience, empower employees, executives, leadership, vision, voice of customer
Image courtesy of Castles, Capes & ClonesI originally wrote today’s post for Clicktools. It was published on their blog on June 7, 2016. I’ve made slight modifications. Are you following the 10 Commandments of Customer Experience? Or is it time for a...
by Annette Franz | May 27, 2015 | brand promise, coaching, customer experience, employee experience, journey map, leadership, training, values, vision
Image courtesy of PixabayHow do we ensure that everyone in the organization is on the same page when it comes to customer experience? My latest post has me thinking about a quote I stumbled upon the other day from Edmund Wilson: No two persons ever read the same...
by Annette Franz | Jul 22, 2014 | brand promise, customer experience, guarantee, trust
Image courtesy of PixabayShould companies offer guarantees for their products and services? Or is the better question, why don’t they?I saw a commercial the other day where the company offered a money-back guarantee for its product. That got me thinking, as...
by Annette Franz | Jun 5, 2012 | brand, brand expectations, brand promise, culture, customer experience, employee experience
Image courtesy of PixabayBack in March, I wrote a piece on change and on how I believed CEOs aren’t interested in change. Last week, I wrote about how CEOs are the brand champions and how the buck stops with them. I followed that up with a post asking...
